Prepared meal and meal kit delivery services deliver meals for the week to your door: bulk meal packages such as meal kits, individual meals, or meal satchels that can easily be prepared at home with minimal effort. But why should you order home delivered meals and what are they good for?
All over the world, people are trying meal delivery services, seeing the difference, and sticking with them. They are already over 200 meal and meal kit delivery services in Australi.Some like Youfoodz and Marley Spoon are growing at ridiculous rates. And what about the lesser regions of Earth? Well there is also rapid growth there too: Hellofresh is the fastest growing company in Europe, and Blue Apron Plated, Chef’d, Home Chef, and Purple Carrot have millions of American customers.
Many people, including big names in technology, expect that meal delivery serivces are the way of the future. David D’angelo, the CEO of Quora, thinks that “in the long term[…] most people will likely get all their meals via delivery”. Impartial food startup founders like Eric Kim, argue that “online orders are expected to surpass offline orders sometime within the next decade”. In private correspondence that I have no record of, Bill Gates, told me himself that he thinks that “Software is a thing of the past but meal delivery services are the way of the future”. We should have offered him that position.
Do you value your time? You probably should. People who value time rather than money are happier and rightly so. Money is a fickle beast. One minute you have it and then the next it falls out of your pockets when you sit and recline.
Unfortunately we often waste time to save money. The average Australian spends more than 78 hours a year grocery shopping, not even including transport time, unpacking and remonstrating with crying children. You can save this time and keep the cooking by ordering from meal kit services like Marley Spoon.
People who don’t want to cook at all can save even more time. Sources suggest that people spend over 2 hours a day preparing and cleaning up meals. This suggests that switching to a meal delivery service, like Lite n Easy, could save a massive amount of time - something like 808 hours a year.
If, like many people, you eat out several times a week then it is going to be much cheaper to have some of those meals at home, even if they come from gourmet meal services.
Another way to save money by ordering from meal delivery services is by using time saved to make more money. Time is money - how much do you value an extra hour to do what you want? Research suggests that most people value an hour of their time at more than their current pay rate. By this estimation, an average Australian values saving 2 hours a days as much as $36 dollars - enough money for two days of bus riding in Latvia.
For many people, including myself, cooking and grocery shopping are stressful and contribute to stress and mental exhaustion. One thing is missing from the fridge and you can’t make your beans on toast. Then you have to go to the store, which is like a million miles away, and then where is that fucking kale when you want it? Always sold out. Now no beans on toast. I don’t actually cook, but I hope that my example shows that I understand what most people go through.
Having your meals ready to eat when you want them reduces decision making and life admin to make life less stressful. Research shows that having to make decisions contributes to decision fatigue and that the best way to spend money seems to be to use it to get rid of unwanted tasks and buy time.
Remember that time you cooked a meal you liked? Me neither. Sadly, many of us are picky eaters with a much larger need for variety than our ability to cook can satisfy. This is another huge advantage of meal delivery services - they give you an easy way to eat a new meal as often as you wish. You don’t have to eat that pasta mix that you have been making and freezing since 1983. Break that sacred cycle of meals that you inherited from your parents.
As my parents always said wasting food is an offence to the starving kids in Africa. There might also be other good reasons to reduce food waste. Fortunately, meal delivery services can help to overcome this problem by selling food that is perfectly portioned and ready to store until it is needed.
Lots of people want to lose weight and that is often hard to do. Meal delivery services help by providing people with tasty, filling and portion controlled meals. You can even get coaching and emotional support included with services like jenny craig and dietlicious.
Realistically, no-one bonds over grocery shopping. When I was little I would run away from my parents in the supermarket. Grocery shopping literally tore my family apart until old ladies found me crying and and returned me to my mother. Unlike grocery shopping, eating food with humans you like has been an integral part of human bonding since at least the 2010s. So much has happened around the breaking of bread - probably even more than just bread making and baking, although that has surely been very common.
Thankfully, meal delivery services help people to connect more over food by giving them more time to cook, eat and socialise together. In fact, if I can briefly be serious, our desire to help more people bond over sharing meals was one of the main reasons why we began this startup.
As Mark Twain once said about cigarettes, quitting unhealthy food is so easy that we have all done it (and relapsed) a thousand times. So why is it so hard to consistently eat well? Is it taxes, immigrants or the fake news? Are our hands too small?
Fortunately, this is another area where meal delivery can help. People who eat out tend to eat less healthily than those who eat at home and people who order healthy meals tend to eat them. If you pay for healthy meals to be prepared for you and delivered to your home but still don’t eat them, well then, I don’t know, you’re an exception or something and ruining my article. Stop it.
Remember that time you watched earthlings and decided that this was the last pet dog that you’d ever eat? You’re not alone - this type of moral conflict is happening to many of us; Australia has one of the largest percentage of vegetarians in the world and is also one of the fastest growing markets.
Many of those transitioning to being vegan and vegetarians struggle as they don't know what to eat and can't make friends with salad. Meal delivery services help places like vegan mama and soulara provide a wide range of affordable vegan and vegetarian options.
And that is it my friends. All good things must come to an end, even promotional listicles. So which of these reasons persuaded you most? Do you have more reasons to add? Please get in touch at [email protected] if you have feedback or comments. We would love to hear them.